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We love what we do and
we express it in every rose”

About us

At Star Roses we strive every day not only to bring unique roses to our customers homes, but also to experience in them the beauty of our precious Ecuador. They are characterized by their bright colors,
beauty, and majesty that make our country and our roses unique.

These factors are reflected in the bloom size,  deep colors, large foliage and long stems.



Star Roses was founded in 2007 with the ideal of the Negrete Ramos family to produce and export the best Ecuadorian roses. Our farm is located in the heart of the Cotopaxi province, a privileged place for the cultivation of the highest quality roses.
Various geographic factors such as the altitude of 3,100 meters above sea level, cold climate, sunshine and long production cycles allow us to reach an excellent quality which is reflected in the bloom size, deep colors, abundant foliage and long stems.
In addition to the above-mentioned natural factors, we count with the dedication and perseverance of our excellent team, known for being meticulous, innovative, and passionate about what they do.

Our team is always ready to face the challenges presented. The company currently has MORE THAN 56 HECTARES of roses in continuous production with 131 SUPER PREMIUM ROSE varieties and 40 spray rose varieties, which exceeds our customers highest expectations. This has been possible due to the strict soil and plant management with utilization of superior quality products and innovative cultivation techniques.

Star Roses has an anual variety renovation policy. We renew around 10% of our roses per year which allows us to be in constant development of new and trendy roses for the market.


Our purpose is to be present across the world sharing in special moments.


To take to every corner of the world the best Ecuadorian flowers, and be present in the most transcendent moments of our customers lives. To be a sought-after place to work, where we as a team are inspired to give our best every day. To create successful partnerships and build mutual loyalty. To be a responsible organization, which with its management, sustainability and growth contributes to a better world


RESPECT: It is the foundation over which we build our relationship. It is a fundamental pillar to give place to and value individual contributions, promote tolerance and diversity.

TRUST: It is the firm reliability that we build with credibility and honesty in the relationships with our teams and strategic partners by consistently acting and doing the right thing.

LOYALTY: It is our ability to foster the commitment of our strategic partners, their dedication and reciprocity to the company and its growth, since they consider that being part of this organization is the best for their own development.

QUALITY: OUR DIFFERENTIATOR! We follow the highest standards in each area of the company, and we maintain a culture of continuous improvement in order to meet the expectations of our strategic partners.

RESPONSIBILITY: We follow through with the commitments and expectations of our strategic partners. We assume the consequences of our decisions. We are accountable for, and we act according to the processes established to achieve common objectives.

TRANSPARENCY: We express our decisions clearly and honestly, providing the necessary information to improve and are convinced that the truth is the only mean by which we achieve success.

Discover 8 great
  reasons to prefer our roses

We are environmentally